What We Make and Why

The purpose of our coins is to educate the public as well as the ranks of law enforcement personnel on the positivity of policing. They also serve to report on the diverse missions of various organizations, providing a commentary of what is transpiring in law enforcement, through an artistic medium, commemorating significant accomplishments and things occurring in society.

A portion of every sale is donated to non-profits who support border security, police personnel, and more. We have even directly contributed funds that allowed many children of fallen police officers to be taken on Christmas shopping sprees. We directly contribute to those in need, including children with cancer, a mission that is very close to our heart.

We take a creative approach to each of our works of art. We often use pop culture elements to create a parody or a satire by putting those elements into a different perspective. Those elements represent just a small peripheral portion of the coins we design. The overall message we intend to convey, while educating the public, is to embrace art and to support law enforcement. Two critical components to what LEO Challenge Coins represents.

All of our coins are made in very small quantity and are never sold as “official” or “authorized”. Instead, they are sold as “original creations”, designed by an artist; they have no impact on the market value of existing standalone elements sold by others, causing no harm.

We are creating these small pieces of artwork in a transformative way. Many of our coins that use elements from popular culture are created as a parody. This is an example of free speech in America. Some poke fun, some express frustration; but like all art, the interpretation, feelings, or emotions evoked by the medium are all in the eye of the beholder.

First Amendment Right

A recent ruling in the 11th Circuit was handed down whereas the court recognized the basic First Amendment rights and took a broad view of the use of trademarks in artistic works, deeming them legal.

The court relied upon Rogers v. Grimaldi -- which was focused on publicity rights and featured a Lanham Act component.

The Court’s ruling stated that the First Amendment issue trumps all, and the "likelihood of confusion" was minimal and secondary to the First Amendment concerns. 

They concluded that various commercially offered items were protected under the Rogers test. The depiction of the trademarked items in the content of the items was artistically relevant to the expressive underlying works because the designs were needed for a realistic portrayal. There was also no evidence that the items were marketed as “endorsed” or “sponsored” by the entities.

Our coins are very clear embodiments of artistic expression, and are entitled to full First Amendment protection.

The extent of our collectibles are to memorialize and enhance a feeling of patriotism. In the interest of artistic expression precludes any violation of the Lanham Act. 

Rogers, 875 F.2d at 1001.

Know Before You Go

When ordering custom coins, you are responsible for any and all trademarks and copyrights. By submitting your design, you warrant that you have the legal right to reproduce (or have reproduced) any logos or images associated with your order. You also certify that the reproduction of any images you submit does not infringe upon any intellectual property rights.