
America's Front Line™ is Veteran First Responder Owned.
On behalf of our Founder Louis "Uncle Louie" Gregory, a Veteran First Responder and creator of America's Front Line™, thank you for supporting our heroes and our hobby.
We're the largest challenge coin retailer in America because of our love of country, passion for art & unique ability to create the very best & unique challenge coins in the world!

Keeping cans (and bottles) cool
FREE SHIPPING WHEN YOU SPEND $20 - click VIEW ALL at the bottom of this section to see thousands of our unique works of art.
AMERICAN HEROES SAVE 20% when you spend $20 WITH YOUR DISCOUNT CODE:
FIRST RESPONDERS CLICK HERE
VETERANS CLICK HERE
SERVICE VERIFIED BY SHEERID


CLICK "VIEW ALL" TO SEE ALL OF OUR COLLECTIBLES
WANT TO TAKE A LOOK AT MORE PRODUCTS? CLICK HERE
Thankful to have laws that protect artists
Our products all start with an idea which becomes a sketch. That artwork is then made digital by the artist who creates these unique pieces. Our preferred mediums are metal and enamel. Did you know that our art is protected by law? It's our right to free expression and it's important!
Editorial cartoons -- also known as political cartoons -- are works of art that have been around as long as there's been political discourse and dissent. In the U.S. they're a vibrant part of American culture and history, and no matter how controversial or what medium that are shared on, they are protected as free speech under the First Amendment to the U.S. Constitution.
Let's discuss 17 U.S. Code § 107 - Limitations on exclusive rights: Fair use. We often poke fun at serious things. While doing this, we sometimes use things happening in the world within our artwork. These symbols are crucuial and needed to convey our story. Thankfully, in addition to having Constitutional 1st Amendment protections for our expressions, we also have 17 U.S. Code § 107 to allow us to use certain assets in our artwork.
We hope our art gets people talking. We endeavor to create art that adds new dimension, new perspectives and starts new conversation and sometimes even sparks a debate. Many times, our artwork runs a close parallel to journalism, political cartoons, parody and satirical mediums as well. It's true, our stuff is diverse; sometimes serious, sometimes a total joke. That's the beauty of art and it's up to you to decide what they are!
This is why the media and often times, the government focuses on our art. Nonetheless, we must not allow any entity to censor us, as artists, or prevent us from voicing our expressions and sharing them far and wide.
The value of our artwork is in its uniqueness, creativity, and thought provoking nature. Our parodies are funny too!
OUR PRODUCTS ARE HAND EMBELLISHED. THEY REPRESENT INDIVIDUAL ARTISTIC EXPRESSIONS BY A VETERAN FIRST RESPONDER ARTIST. SOME HAND PAINTED, SOME SEWN, BUT ALL FROM THE CREATIVELY TRANSFORMATIVE MIND OF AN ARTISAN. OUR THOUGHT-PROVOKING ARTISTIC EXPRESSIONS ARE MEANT TO SPARK CONVERSATIONS AND GET YOUR WHEELS SPINNING! THE 1ST AMENDMENT PREVENTS GOVERNMENT FROM CENSORING ART. WE ARE EXERCISING OUR CIVIL RIGHT AND FREEDOM TO IMAGINE, CREATE AND DISTRIBUTE DIVERSE CULTURAL EXPRESSIONS FREE OF GOV’T CENSORSHIP, POLITICAL INTERFERENCE OR PRESSURES.
Our products are works of art and our creations are not approved, endorsed, sponsored, nor authorized by, or associated with any agency, department of government entity. God Bless America.
October is Breast Cancer Awareness Month. But we support the Thin Pink Line every day 24/7 365
We are very proud of our #ThinPinkLine collection because we believe that Breast Cancer Awareness is crucial to defeating Cancer!


CORRECTIONAL OFFICER COLLECTION
Correctional Officers are represented by the Thin Gray Line. Shop the largest collection of Correctional Officer Collectibles in America.
DISPATCHER COLLECTION
Dispatchers art the tip of the spear. The Thin Gold Line represents 911 Dispatchers and we have the largest collection of Dispatcher Collectibles available. We love Dispatchers!


U.S. FLAG PINS
Nothing says I LOVE AMERICA quite like an American Flag Pin. We have the largest selection of U.S. Flag pins for First Responders.
COASTIE NATION
Coastie's are America's life line at Sea. From Search and Rescue to Enforcement, they truly Protect our Nation.


Fire Department Collectibles
Shop our Thin Red Line Collection and represent your Fire Departent with Pride with the largest collection of Fire Department Collectible Coins and Pins available today.

DOZENS OF KNIVES IN STOCK NOW!
wallets for him & her
ID CARD HOLDERS
JEWELRY FOR HER: officer's, agent's, deputy's...wife, mom, daughter
CUSTOM COINS & PINS
Yes! We can make custom coins for your organization.
Our prices are low too, the lowest in the universe!
Price for 100 custom coins starts at just $450
Email Wholesale@AmericasFrontLine.com
ART CENSORSHIP
Our creations are an artist expression. The First Amendment of the U.S. Constitution provides significant protection to artistic expression and, as a result, severely limits the government's right to censor controversial works including what we create. Our coins, pins, and products are created in a transformative way.
We will not be silenced.
To learn more about Art Censorship visit ACLU.
POLITICS
We are not politically affiliated and we don't endorse any politicians or political entities. We create collectibles, artwork and items for everybody. If you want something and don't see it, please ask. It is our goal to be all inclusive and to have items representative of the diverse communities that make America such an excellent country. Freedom is forged in acceptance, empathy, understanding and the beauty of diversified ideas and people. We stand against Racism.
CHALLENGE COINS
We specialize in custom challenge coins and also offer retail sales with no minimum. Our customers include FBI, ATF, FAM, US Marshals, LAPD, NYPD, Chicago Police, Sheriff, Border Patrol, Pennsylvania, CBP, Secret Service, Thin Blue Line, Thin Red Line, Thin Green Line, and more.
Spend up to $4.99, shipping is $7.50
Spend $5.00 - $14.99, shipping is $7.00
Spend $15.00 - $29.99, shipping is $6.50
Spend $30.00 or more, shipping is $6.00
Save 30% when you spend $150
Custom Challenge Coins starting at just $450 for 100
WE STAND AGAINST RACISM
Know Before You Go
When ordering custom coins, you are responsible for any and all trademarks and copyrights. By submitting your design, you warrant that you have the legal right to reproduce (or have reproduced) any logos or images associated with your order. You also certify that the reproduction of any images you submit does not infringe upon any intellectual property rights. If you work for an agency or organization, know your department's policy for creating coins, that is your responsibility.

Featured Pins
What We Make and Why
The purpose of our challenge coins are to educate the public as well as the ranks of law enforcement personnel on the positivity of policing. America's Front Line is the largest Challenge Coin retailer in America. As seen on MTV Cribs, CNN, Fox News and other TV news and news websites worldwide. Our Challenge Coin creations also serve to report on the diverse missions of various organizations, providing a commentary of what is transpiring in law enforcement, through an artistic medium, commemorating significant accomplishments and things occurring in society.
A portion of every sale is donated to non-profits who support border security, police personnel, and more. We have even directly contributed funds that allowed many children of fallen police officers to be taken on Christmas shopping sprees. We directly contribute to those in need, including children with cancer, a mission that is very close to our heart.
We take a creative approach to each of our works of art. We often use pop culture elements to create a parody or a satire by putting those elements into a different perspective. Those elements represent just a small peripheral portion of the coins we design. The overall message we intend to convey, while educating the public, is to embrace art and to support law enforcement. Two critical components to what LEO Challenge Coins represents.
All of our coins are made in very small quantity and are never sold as “official” or “authorized”. Instead, they are sold as “original creations”, designed by an artist; they have no impact on the market value of existing standalone elements sold by others, causing no harm.
We are creating these small pieces of artwork in a transformative way. Many of our coins that use elements from popular culture are created as a parody. This is an example of free speech in America. Some poke fun, some express frustration; but like all art, the interpretation, feelings, or emotions evoked by the medium are all in the eye of the beholder.
We are not affiliated with any Government Agency. We are Patriotic Artists, not Big Brother.
POLICE, MILITARY, FIRST RESPONDERS CHALLENGE COINS
We have provided custom challenge coins and merchandise to the following agencies: DHS, CBP, HSI, Border Patrol, FAM, FBI, ATF, Secret Service, Disney Security, Security, Executive Protection, Army, Air Force, Marines, Navy, Coast Guard, NYPD, LAPD, Chicago Police, Broward Sheriff, Firearms Instructor, Sheriff, K9, Canine, ID Reels, Pins, Patches, Badge, Challenge Coins, Body Armor, Badge Wallets, Knight Rider, Ghostbusters, Disney and more. Great for fundraising and non-profits.
NEED CUSTOM COINS? LET US SAVE YOU MONEY.
Coins do not have to be complicated and expensive. In fact, our custom coins start at just $450 for 100 and that includes mold and shipping.
We also have some options that you can customize and order just 25 coins.
We started this business because we were tired of over paying for coins and now we are proud to be able to help others like us save money and get great coins.
Email us: CustomCoins@AmericasFrontLine.com
Our products are works of art and our creations are not approved, endorsed, sponsored, nor authorized by, or associated with any agency, department of government entity. This company is not affiliated with the U.S. Government. We are a privately owned enterprise who engages in creating works of art in the form of Law Enforcement and Military Collectibles. We have served. We're Patriots. But we are not the U.S. Government...